The U.S. Polo Assn. has climbed the retail ranks as one of the largest global licensed sports brands in the world, ranking consistently alongside the NFL, MLB, and NBA. J. Michael Prince, president and CEO of USPA Global Licensing (USPAGL), joined the Women in Retail and Total Retail Virtual Exchange on July 24 for an in-depth interview. In this clip from the session, Prince details what he believes has led to the iconic apparel brand's explosive growth, including its involvement in the 2024 Olympics.

To view the full session with J. Michael Prince on-demand, click here.