Baby brand Munchkin is known for inventing new patented products that provided unique solutions for busy parents. Steve Dunn, founder and CEO of Munchkin and CEO of parent company, WHY Brands, Inc., joined the Women in Retail and Total Retail Virtual Exchange on July 24 for an in-depth interview about the brand's story, including its commitment to product innovation. In this clip from the session, Dunn discusses how company executives are challenged to pursue difficult "moonshot" initiatives and the business' research and development arm that fuels innovation.

To view the full session with Steve Dunn on-demand, click here.