While at Shoptalk in Las Vegas earlier this month, Editor-in-Chief Joe Keenan spoke with Philippe Gagnon, vice president of performance marketing at Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics and bakeware; and Trevor Testwuide, CEO and co-founder of Measured, a media optimization platform powered by incrementality intelligence. Gagnon discusses media measurement and attribution across Sur La Table's many channels, as well as how the retailer is optimizing paid media efforts by partnering with Measured. Testwuide discusses the genesis of the media measurement company, its work with Sur La Table, and the digital privacy era. Lastly, Gagnon and Testwuide discuss growth opportunities in paid media both at Sur La Table and across the retail industry.