While at Shoptalk in Las Vegas last week, Editor-in-Chief Joe Keenan spoke with Oshiya Savur, chief brand and marketing officer at Maesa, creator and manufacturer of exclusive beauty products sold through brands such as Kristin Ess, Hairitage by Mindy McKnight, Flower by Drew, among others. Savur provides an overview of the Maesa business, discusses her role within the company, and offers insights into future potential marketing partnerships and what they look for in a brand partner. Lastly, she discusses the Maesa Magic Incubator program and the importance of diversity in the beauty industry.