While at NRF 2024: Retail's Big Show in New York City last month, Editor-in-Chief Joe Keenan spoke with Evan Hovorka, vice president of product and innovation at Albertsons Media Collective, the next-generation retail media arm for Albertsons Companies, Inc. Hovorka provides an overview of the retail media network and his role, the business' approach to innovation as a "co-op garden," and the benefits for brand partners working with the media collective. Lastly, he shares how the Albertsons' shopper experience is enhanced by the Media Collective's work, as well as the emerging trend's he's tracking in the retail media space.