While at NRF 2024: Retail's Big Show in New York City this week, Editor-in-Chief Joe Keenan spoke with Michael Challinger, CEO of Houzer, an emerging kitchen and bathroom product company, to learn more about the brand's partnership with commerce platform BigCommerce. Challinger discusses transforming the Houzer digital business after joining the company as CEO, why BigCommerce is the right partner for the company's direct-to-consumer growth strategy, and the business benefits realized from the partnership. Lastly, he discusses Houzer's plans for expanding its digital marketplace in 2024.