Gil Phipps

Gil Phipps

Gil Phipps is the senior vice president of global customer solutions at Advantage Solutions. He’s worked in grocery retail, consumer packaged goods and private brands for more than 30 years.  

Retail Media Networks Are a Must for Today’s Retailers

Remember the days when brands only needed to advertise on a handful of TV channels, in print newspapers and magazines, and that was enough? These were the primary media for brand building for generations. However, with the decline of print media and the explosion of streaming content providers for video entertainment, these channels are no…