Nitin Baliga

Nitin Baliga

Nitin Baliga is a senior director of product with more than 15 years of experience in product management, retail, strategy consulting, and technology. He currently leads a team of product managers and is responsible for the quality of search results in e-commerce. Outside of search, he coordinated holiday deals and seasonal events experiences for customers and has also held leadership positions at several top-tier companies, including McKinsey & Company and Oracle. He holds an MBA degree from University of Michigan’s Ross School of Business. Connect with Nitin on LinkedIn.

September 18, 2024 Why AI is the Best Way for Search Technology to Meet Customers' Evolving Expectations

In a rapidly evolving digital landscape, search is essential for large enterprises. Early search engines worked as keyword retrieval engines but have since evolved into semantic search engines as customer searches have become broader and less focused on exact words. Retailers continuously personalize their search engines based on customer preferences and engagement patterns. Now, the…