Paul McClay

Paul McClay

Paul McClay leads the creation of customer experience strategies and roadmaps that leverage the full range of marketing vehicles, inclusive of Bridgenext’s core services. Paul sets direction and ensures success in driving measurable results for our clients through digital customer experience transformation. With over 15 years of tenure, Paul has worked across all aspects of leadership, customer service and operations. This includes the transition to private equity ownership and integration of several acquisitions. Paul graduated from Durham University, with a degree in business and computer science.

September 16, 2024 Is a Lack of Data Readiness Holding You Back From a Personalized CX? It’s Time to Invest in a Data Ecosystem

At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customer’s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And they…