California Senate Bill 478 (SB 478), also known as the Honest Pricing Law or the Hidden Fees Statute, went into effect on July 1, 2024. The law targets so-called “drip pricing” and prohibits businesses from advertising, displaying or offering a price for a good or service that doesn't include all mandatory fees or charges, other…
Harrison Brown
The digital marketplace is facing a new legal challenge that could reshape the online checkout experience. Class-action lawsuits targeting the near-universal practice of asking for an email address during checkout online are on the rise. As we previously reported, the summer started with a wave of class actions alleging violations of California’s Song-Beverly Credit Card…
Retailers have had to contend with California’s Song-Beverly Credit Card Act since 1971. Among other things, this law set limits on what information retailers can and cannot collect at the point of sale. A 2011 decision by the California Supreme Court saw a wave of class action lawsuits against retailers in the early part of…
False reference price and deceptive pricing class actions are a growing concern for retailers, with lawsuits multiplying faster than ever. Broadly speaking, these lawsuits allege that retailers that routinely offer items at sale prices or that run regular “limited time” offers are engaging in deceptive advertising. The lawsuits allege the purpose of overfrequent sales is…