PayPal Cross-Border Trade Consumer Research 2018

As the U.S. implements tariffs on consumer products from countries around the world and as those countries respond in kind, questions arise on how this activity will affect consumers’ appetite for international shopping, and what it means for U.S. merchants that rely on international online sales for growth. With 237 million active accounts in over 200 markets, PayPal has seen marked annual growth in cross-border payment volume, with international online purchases on its platform increasing by 49 percent from Q1 2016 to Q1 2018.

PayPal’s fourth-annual cross-border commerce report explores international consumers’ online shopping behaviors and what U.S. businesses, which rely on international online sales for growth, can do to remain front and center with international shoppers. The study surveyed more than 34,000 consumers across 31 countries in March 2018.

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