Keeping Up With the Consumer: New Study Reveals Retailers’ Hits and Misses In Mobile Marketing

RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, released a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.” Two hundred marketing decision-makers in retail organizations participated in the study, showcasing a continued increased investment in mobile marketing and, often, the challenge to quickly adapt to changing consumer demand.

The vast majority of retailers surveyed said they are increasing their investments in mobile (92 percent) or social media (89 percent) advertising this year, while simultaneously indicating they experience challenges in executing or successfully tracking ROI on these efforts. As consumers continue their adaption of mobile into every facet of the shopping journey, marketers are challenged to adapt strategies to better fit the mobile-minded consumer.

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