Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

The Latest

Navigating the Next 5 Years of the Retail Industry

The retail landscape is on the brink of one of the most transformative eras in decades. With new…

How a Culture of Digitalization Can Transform Ops

The most successful retail brands in the world — Amazon.com, Target, Walmart, among others —…

How Unified Commerce Drives Enterprise B2B Success

Integrating online and offline channels into a unified commerce strategy is no longer just an option…

From Omnichannel Onward

Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’…

3 Elements of a Successful Omnichannel Strategy

Regardless of where people shop or how they buy, they want a seamless customer experience, start to…

Valuing Inventory Management Amid Donor Fatigue

In 2023, the U.S. secondhand market generated an estimated $53 billion in revenue — with no signs…

Reinventing Inventory Management Through AI

The pandemic exposed the retail industry’s reliance on long planning cycles, which hindered…

Holiday Forecasting to Deliver Products on Time

As the holiday season approaches, brands shipping direct-to-consumer (DTC) or to retailers face the…

Strategies for SMBs When Consumer Spending Falls

I have a confession to make: A few weeks ago I found myself buying toys for my kids — toys that…

Tech Helps Retailers Deliver Personalized CX

If small business owners could clone themselves to be in multiple locations executing five critical…

DTC is Going Back to Basics; That’s a Good Thing

A quick confession: I love the mall. I love the more tangible entertainment and leisure aspects of…

The Composable Future of Inventory Management

In the early 2000s, as smartphones and internet access transformed shopping habits, Best Buy…

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Recent Video

Wayfair Exec on its Expansion Into Retail Stores

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she's seeing from Wayfair's customers, improving the customer experience through cross-channel touchpoints,…

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