Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special. They simply promote a 10 percent or 20 percent off sale. We know that the main mission of a subject line is to spike interest. So, let's take a look at some subject lines that did resonate with me.
Email Applied
Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.
In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.
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The holidays are a "make it or break it" time for marketers. In my last post, I addressed pre-planning to poise your company to capitalize on the shopping season. Now it's time to address issues that get to the heart of your planning strategy. Consumers are looking for the best deals, gift ideas and the hottest items.
Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started:
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